News from Labour Matters

Labour launches virtual phone bank

More on the online campaigning front today as Labour launched an online virtual phone bank – which will allow Labour members to call voters from their own homes and enter the results of their calling directly into the phone bank online.

As Labour points out:

“The phone bank is a key way of empowering our supporters to campaign for Labour, and listen to the views of the public, without having to leave their own homes.

Whilst Douglas Alexander MP, Labour’s General Election co-ordinator, is quoted as saying:

“We have taken on board the lessons of the Obama campaign and the key aim of our web strategy is to give our supporters the tools they need to campaign for us both online and offline.

“As one example of this, the online virtual phone bank will allow our members to call voters from their own homes and enter the results of their calling directly into our database.

“In contrast the Tories just don’t get online campaigning – despite being well-funded they seem to have wasted a whole lot of money on gimmicks.”

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