News from Labour Matters

Labour strikes first blow in ‘MumsNet election’

As Brand Republic informs us, The Times has said that the 2010 election will be the “Mumsnet election”. If so, then Labour yesterday struck the first blow by advertising on the popular website.

The advert, currently shown here, says:

Family income over £31,000?
Say hello to David…
…and goodbye to your child tax credits.
Vote Tory and you’ll get less than you bargained for.

Kerry McCarthy, MP Labour’s media campaigns spokeswoman, said: “In the last few days we’ve seen the difference between the way Labour and the Tories are approaching online campaigning. Whilst the Tories are busy telling their candidates what they can and cannot say online, we’re engaging with mums about the issues they care about where they come together online.”

Read the full article.

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