News from Labour Matters

The more the public see of Cameron, the less they like him

Derek Draper comments on the latest opinion poll in The Guardian today saying:

“Labour, at its best, does policy; the Tories never seem to rise above politics, and people see that, distrust it and increasingly reject them for it. Focus groups show that people view Cameron as a likeable guy but that he doesn’t seem like the “real deal”. He has a real authenticity problem. Unlike Brown, where voters are clear that what you see is what you get: solid, serious, and, as the classic ad put it, “Not Flash, just Gordon”. Voters suspect that Cameron and Osborne are rather flash but are trying to hide it – along with their real politics. Put bluntly, people – especially at times like these – don’t want a lightweight chancer and that is what Cameron appears to be.

But it goes deeper than personalities. What we are really seeing is a shift towards Labour values…”

Read the full article.

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