News from Labour Matters

Viewers turned off by soft-soap Cameron

David Cameron’s super-soft interview with ITV’s Sir Trevor McDonald flopped last night after it was revealed that the programme was watched by fewer than HALF those who tuned in to Piers Morgan’s chat with Gordon Brown last month.

The Prime Minister’s prime time talk was viewed by more than 4 million, despite being criticised by some for concentrating on the personal rather than political side of Mr Brown.

David Cameron last night hit back with a similar interview, but failed to even get close to the PM’s viewers. Just 1.7 million bothered to watch the show.

The Tory leader’s error is that viewers have decided that they know enough about David Cameron, the man, but not enough about what he stands for. Gordon Brown however has a history of being guarded about his personal life and viewers were eager to learn more about him as a husband and father, as well as leader of the country.

The Media Guardian has more.