Supermarkets should be required to make the prices of all their goods available online so that shoppers can easily find best value for their money. John Denham’s proposals would enable innovative companies to create apps which would give up to date comparison of prices in different shops.
This policy idea is being shared as part of the launch of the ‘Labour Policy Portal‘ website, set up by experienced former Labour Ministers.
Mr Denham’s idea, if implemented, would mean enterprising people could create apps. These apps could be presented in a useful and accessible format for the public to use.
There are several benefits to implementing this policy:
1. More money back in the pockets of consumers. Shoppers would have all the information on where to get the best deal for their weekly shop.
2. It would give greater power to the consumer – all the information used as part of recent price comparison campaigns led by supermarkets would be in the hands of the customers.
3. New apps could monitor ‘cut price’ offers and expose misleading marketing.
Mr Denham said: “Everyone’s having to adjust to this difficult economic climate, from the way we use our energy and fuel to what we get on the weekly shop. This policy would put an end to misleading supermarket price comparison campaigns by giving all the information and power to the shopper so they get the best deal.
“Since becoming leader, Ed Miliband has campaigned on giving more power and information to consumers – be it with energy companies or more transparency from the banks. This policy would complement everything Labour is trying to achieve under Ed’s leadership”
Commenting on the launch of the Labour Policy Portal, Mr Denham said: “In these tough times a Labour Government will need to do more, but for less money. That’s why we’ve set this Portal up – so that Labour members can discuss policy that doesn’t come with a huge price tag.”Other news from Southampton Labour